Federal Land Development Authority - Entrepreneur Developement

Entrepreneur Development


Entrepreneur Development Department is responsible for a viable entrepreneurs among the new generation of Felda settlers. Implementation of the work is in line with the core strategy and the second FELDA of "the settlers become high earners by 2020." Entrepreneurial activity undertaken is non farm activities to increase the income of the settlers out of the rubber and oil palm plantations. Various training programs and guidance on entrepreneurship organized by the Department to strengthen synergies and improve the skills of existing entrepreneurs and potential entrepreneurs. Department took the initiative FELDA entrepreneurs market their products to domestic and international markets through Outlet Sawari FELDA, Hypermarket Local and Export Program (EIBU).


The main focus of Entrepreneur Development Department for the year 2014 are as follows:
  • Produced millionaires among the new generation of entrepreneurs FELDA.
  • Increasing debt loan quote FELDA Entrepreneur Incentive Scheme (SIUF).
  • Establish a Center for Entrepreneurial Leader FELDA (PPUF) large scale in Regional Raja Alias with the ​​budget allocation of RM4 million.
  • Improving use of machinery in the Food Industry Center FELDA (PIMF) in Chini within optimum and effective cost with the budget boarding RM410, 000.00.
  • Making the Food Industry Complex in Pasak meet HALAL standards, MESTI, GMP and HACCP (certification of compliance) for marketing purposes in the country and abroad.
  • Increase the number of Jaquard loom and Dobby loom to increase production tenun and exclusive songket to meet market demand in the country and abroad.
  • Creating a network of government agencies related to entrepreneurship such as MITI, MATRADE, SME Corp and potential trader for further improving product quality of FELDA products then market the products in the country and abroad.
  • Transforming settler Koperasi achieve revenue exceeding RM1 million and realize a consortium settler Koperasi of FELDA.
  • Working with government agencies to assist entrepreneurs in terms of financial capital as PUNB, MARA, MBSB and others to reduce dependence on FELDA.


  1. Creating entrepreneurs among the new generation.
  2. Entrepreneurs increase their income through non-farm activities.
  3. Generate income to FELDA through special projects and outlet Sawari.
  4. Preserving the company's business and existing entrepreneurs.
  5. Increasing the number of cooperative settlers in the category of large and medium cluster
  6. To provide loans through FELDA Entrepreneur Incentive Scheme (SIUF).
  7. Strengthening knowledge and skills of workers in the field of entrepreneurship.


  • Persuading the settlers and the new generation of programs about the benefits and success that can be achieved if the entrepreneurs on the ground plan with a guaranteed income.
  • Exposure to entrepreneurs to produce high quality products, timely act of food standards and domestic and international certification.
  • Increasing market hypermarkets including sales, retail sales, and involved in the ceremony or festival organized by the government and private sectors.
  • Always be alert and updates to programs to build business networking and marketing as well as participation in the event, seminars, conferences, and visits to the project successful entrepreneurs organized by the authorities.
  • Ensure that each project enterprising entrepreneurs have a strong business plan so that returns can be achieved.
  • Implement research projects Research and Development (R & D) in terms of products, marketing and project financing before the project started.


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Year 2014 led to four (4) main focus programs and budget requirements 2014 are as follows:
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Center for Entrepreneur Leader FELDA (PPUF) in Regional Raja
Research and Development (R&D) product.
PPUF is the hub of production of selected food products that meet the
certification requirements with the participation of entrepreneurs from
the supply of raw materials to the marketing
and the creation of FELDA outlets. PPUF also is
a center for large-scale new business for
FELDA that can help increase the income of entrepreneurs in 
food industry and agriculture entrepreneurs and provide
employment opportunities.
In order to produce quality products and competitive
edge in the local and international markets, research
and development (R & D) will be executed before any
product is produced or brought to market.
Opening Outlet SAWARI in Lembah Klang. Domestic and International Certification
To meet the demands of consumers in the Klang Valley, it is proposed
to set up an outlet SAWARI in Hypermarket.
Among the proposed place is Jaya Jusco Wangsa Maju,
Wangsa Maju Carrefour and Tesco Ampang.
Bagi menembusi pasaran tempatan dan antarabangsa dengan
lagi efektif, usahawan-usahawan yang berdaya saing akan dibantu
dari segi penghasilan produk-produk yang memenuhi kriteria-
kriteria pensijilan tempatan dan antarabangsa iaitu HALAL,
For domestic and international markets become
more effective, the competitive entrepreneurs will be assisted
in terms of producing products that meet the criteria
of local and international certification of HALAL,
Food Packaging Product PPMS & PIMF. improving machine in PPMS Pasak & PIMF Chini.
Development of food packaging products PPMS & PIMF
dijangka is woken up by SIRIM cooperation. Size pecifications,
design and edicts relating wrapping in order
produce quality packaging products as well as the latest
regulatory compliance Halal JAKIM and MeSTI, Ministry of Health.
Existing machines in the Pasak and Chini will be improve
in order to produce a more optimal product line
to meet the demand locally and abroad.
  Meet international demand.
  Bagi memenuhi permintaan tempatan dan antarabangsa tumpuan
adalah kepada kualiti produk dan kuantiti yang mencukupi
mengikut keperluan. Penghasilan produk pengusaha akan dimantapkan
dan dipantau serta mematuhi piawaian pengeluaran produk
makanan standard agar dapat memenuhi permintaan hypermarket
tempatan dan antarabangsa seperti MALINDO AIR,UAE,
Arab Saudi, Australia dan lain- lain.
To meet local demand and international, the focus
is on product quality and sufficient quantity
as required. Production of products will be implemented
and monitored and production standards
to meet the standard of food hypermarket demand
locally and internationally as MALINDO AIR, UAE,
Saudi Arabia, Australia and others.